Open Courses 2026
Advancing
Master in Sales
Two days that change the way your team sells. Practical methodology, real cases, recorded exercises with structured feedback. No decontextualised theory. No templates. Only what works.
Open Course Dates 2026
Choose your date
and city
* To make a reservation, contact SAI. Confirmation will be made within 5 working days by email. Special accommodation rates have been negotiated for attendees.
"This programme is for teams who know they are NOT performing at the level they COULD be."
Programme
What we cover
across both days
Before the course
Pre-Work
- Knowledge test and individual diagnostic
- Access to platform with documentation and pre-reading materials
- Identification of strengths and areas for improvement
After the course
Consolidation
- Individual consolidation sessions and structured feedback
- Participant report: strengths, weaknesses and trends
- Permanent access to digital materials and summaries
Day 1
Principles, prospecting and contact
- Value selling principles and lead qualification
- First cold contact — opening and connection
- Discovery phase and generating high-value conversations
- Interactive talks + recorded exercises with group debrief
Day 2
Objections, influence and closing
- Preventing and overcoming objections — advanced techniques
- Controlling the process through high-impact questions
- Assertiveness and triggering genuine commitments
- Putting it all together: final exercises with recording and feedback
- Real cases recorded and reviewed as a group
What our clients say
"
After a long professional career, this training is one of the best I have ever done. Truly exceptional.
Javier Arboleda
General Manager · Shyne-Repsol
"
Practical, to the point, tied to business outcomes. This will undoubtedly mark a before and after in our practice.
Ruth Puentedura
Roche
"
An excellent opportunity to sharpen skills and approach the day-to-day with purpose
Miguel
TAKEDA Pharmaceuticals
Places are limited. Secure yours before they're gone.
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Contact
Shall we talk about your team?
Tell us your challenge. We'll reply within 24 hours.